It’s all about me, me, me…

It’s all about me, me, me…

Have you ever met somebody who doesn’t seem able to empathise with other people? They don’t ask questions about you, they just talk about themselves all the time. It’s exhausting, isn’t it? And have you come across companies who do the same? It’s usually smaller businesses who haven’t yet understood that marketing is about understanding[…]

Advertising to the emotion

Advertising to the emotion

We recently did a series of small print adverts for a professional will writer. The challenges of this were: the adverts were very small, so copy needed to be kept to a minimum the adverts would appear in a local print magazine surrounded by other adverts, so they needed to catch the reader’s attention immediately[…]

What makes for a well designed website?

What makes for a well designed website?

If you asked ten different people to list the five most important elements of a well designed website, you’d probably get ten different answers. My five would be: It needs to take account of your target market & drive engagement. It needs to take account of your target market & drive engagement. It needs to[…]

Graphical challenges

Graphical challenges

Sometimes a client wants a graphical representation of what they do, a visual representation of one of their processes. This sometimes throws up two issues: how to make a complex process graphical without resorting to a myriad of flow charts, arrows and confusing asterisks explaining what the graphic means. If the graphic is littered with[…]