What is the difference between junk mail and direct mail? Simple, really: junk mail always ends up in the bin, and direct mail usually ends up in the bin.

But there is a big difference between 'always' and 'usually'. It can mean a difference of thousands or millions or pounds.

There are two things which you must get right to conduct a successful direct mail campaign. The first is targeting. The more you segment your target customers and tailor your message to their needs and aspirations, the greater the chance of your letter or leaflet being read before it is discarded. The second is what you say to get their attention. This is partly a matter of Copywriting (do you know the order in which a typical person reads a letter?) and partly Graphic Design. Click on any of these links to learn more.

Direct mail is a numbers game. Played well, and it is a game that works. Please contact us to discuss your needs in more detail.