Although press coverage benefits from being 'low cost' in comparison to print advertising, our experience shows that it is no marketing panacea. Whilst readers may trust editorial content more than advertising, press coverage usually requires support from other media to have a measurable effect on sales growth. We have all heard of examples of small businesses getting a favourable article in a national newspaper, and being snowed under with new business, but these examples are rare and are often down to a large dose of luck!

That said, well written press releases, placed in the right print media, can generate additional brand awareness which can be tied into a direct mail or telemarketing campaign in order to boost the campaign's overall effectiveness.

Please contact us to discuss this in more detail.