Month: October 2015

You ARE what you show

Posted on by Eric

A logo is the visual representation of a company. Often your logo is the first thing a potential customer sees and is your first chance to make an impression: to convey a message about your company and all it reprsents. As a graphic designer, it is somethimes hard to switch off from work. We are[…]

Use Your Heart

Posted on by Eric

You will hear us (that is, us here at ELK Marketing) talk about “a connection” or a “human connection” or an “emotional connection” frequently. What do we mean by this? To clarify, let’s look at a very brief history of business and marketing:- Back in ancient times (i.e. before the internet) business was conducted person[…]