Advertising to the emotion

We recently did a series of small print adverts for a professional will writer. The challenges of this were: the adverts were very small, so copy needed to be kept to a minimum the adverts would appear in a local print magazine surrounded by other adverts, so they needed to catch the reader’s attention immediately[…]

What makes for a well designed website?

If you asked ten different people to list the five most important elements of a well designed website, you’d probably get ten different answers. My five would be: It needs to take account of your target market & drive engagement. It needs to take account of your target market & drive engagement. It needs to[…]

Graphical challenges

Sometimes a client wants a graphical representation of what they do, a visual representation of one of their processes. This sometimes throws up two issues: how to make a complex process graphical without resorting to a myriad of flow charts, arrows and confusing asterisks explaining what the graphic means. If the graphic is littered with[…]