andrewswalks

A lovely walk in the countryside

We’ve just completed www.andrewswalks.co.uk – this is a walking diary for a local solicitor who is also an incredibly talented landscape and wildlife photographer. The challenge was that Andrew had been creating a completely static website, which over the years had grown to over 700 walks and over 25,000 pictures. Because it was ‘static’, each[…]

A ‘nice’ company!

We’ve really enjoyed creating a new brand, website and supporting materials for Simpatico Communications. After competing a branding wheel exercise, we identified one of the key words to describe their brand – ‘nice’. Some people might think this is an insipid word, but we often refer to people as ‘nice’ and mean something 100% positive:[…]

mulberry logos - colour variations (pastels)

Mulberry Residential

We’ve recently completed a brand identity for a new estate agency, Mulberry Residential. Logo development can often be a fraught process when a group of people are involved with differing opinions as to what works and doesn’t work! Thankfully this was a more straightforward process – the colour was a relatively simple choice (we looked[…]

hddp

Elearning system for Hyundai UK

We have many years experience of developing elearning system using Moodle open source elearning software. We’ve just completed Phase 1 of a system to help develop Hyundai UK’s managers in the dealerships across the UK. Managers go to the portal to complete self-assessment exercises, complete activities as part of their face to face training programme,[…]

Looking back to WWI

We’ve done a number of book covers in the past for Harry Clacy, a local author who has branched out in a number of different military topics after starting with his own army service memoirs. This is his most recent publication – edited diaries from WWI. We used some of the classic WW1 recruitment posters[…]

It’s all about me, me, me…

Have you ever met somebody who doesn’t seem able to empathise with other people? They don’t ask questions about you, they just talk about themselves all the time. It’s exhausting, isn’t it? And have you come across companies who do the same? It’s usually smaller businesses who haven’t yet understood that marketing is about understanding[…]

Advertising to the emotion

We recently did a series of small print adverts for a professional will writer. The challenges of this were: the adverts were very small, so copy needed to be kept to a minimum the adverts would appear in a local print magazine surrounded by other adverts, so they needed to catch the reader’s attention immediately[…]

What makes for a well designed website?

If you asked ten different people to list the five most important elements of a well designed website, you’d probably get ten different answers. My five would be: It needs to take account of your target market & drive engagement. It needs to take account of your target market & drive engagement. It needs to[…]

Graphical challenges

Sometimes a client wants a graphical representation of what they do, a visual representation of one of their processes. This sometimes throws up two issues: how to make a complex process graphical without resorting to a myriad of flow charts, arrows and confusing asterisks explaining what the graphic means. If the graphic is littered with[…]