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Market Research

10 steps to successful marketing: Step 3 – Know your market

Posted on July 7, 2015December 7, 2015 by

Sometimes you come across a great entrepreneur who made a point of ignoring their market. Steve Jobs famously said that they didn’t do any market research for the Apple Macintosh computer because they weren’t building it for other people: “We built it for ourselves.”* Everybody else needs to do their market research. You need to[…]

Posted in Market Research, Marketing Strategy

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