A ‘nice’ company!

We’ve really enjoyed creating a new brand, website and supporting materials for Simpatico Communications. After competing a branding wheel exercise, we identified one of the key words to describe their brand – ‘nice’. Some people might think this is an insipid word, but we often refer to people as ‘nice’ and mean something 100% positive:[…]

It’s all about me, me, me…

Have you ever met somebody who doesn’t seem able to empathise with other people? They don’t ask questions about you, they just talk about themselves all the time. It’s exhausting, isn’t it? And have you come across companies who do the same? It’s usually smaller businesses who haven’t yet understood that marketing is about understanding[…]

Use Your Heart

You will hear us (that is, us here at ELK Marketing) talk about “a connection” or a “human connection” or an “emotional connection” frequently. What do we mean by this? To clarify, let’s look at a very brief history of business and marketing:- Back in ancient times (i.e. before the internet) business was conducted person[…]